How is my information used by Coca-Cola?

The principal objective of gathering this information is to generate more personalized and geographically useful services. Knowing you enables us to offer more pertinent contents and better services. We do not publish this information or sell lists with the user's names, addresses, phone numbers, or any other confidential data. We also use personal information for processing general statistics for publicity and other commercial interests. We also track the sites visited by our users because it helps us to know how they, as a group, use Coca-Cola in order to improve our product. We also provide our partners, sponsors, and other external companies collective demographic information about our users. When this collective information is revealed it does not include names or navigation patterns. Furthermore, we investigate demographic aspects, interests, and conducts of our users based on the information in the our server's files (when users register, and during promotions) and the surveys. The purpose of these actions is offering a better service. We gather and analyse the investigation's data (which we can share with sponsors or partners) in a general and collective way, but never individually.

We do not sell or reveal personal information to third parties, unless we have to fulfil legal procedures or special circumstances (see “With whom is my personal data shared by Coca-Cola?”). Any personal or statistic information that we share with sponsors or partners is general. It does not include information about individual users.